The RAFT Framework
Your Guide to Better AI Conversations
R
Role
Who should AI be?
A
Action
What should it do?
F
Format
How should it respond?
T
Tone
What voice to use?
"Every great AI conversation starts with clear direction."
RAFT in Action: Press Release
❌ Bad Prompt:
"Write a press release about our new policy position."
✅ RAFT Prompt:
Role: Act as a senior communications director
Action: Draft a press release announcing our support for clean energy legislation
Format: Standard press release format with headline, dateline, 3 quotes
Tone: Professional, optimistic, data-driven
Action: Draft a press release announcing our support for clean energy legislation
Format: Standard press release format with headline, dateline, 3 quotes
Tone: Professional, optimistic, data-driven
"Specificity is your superpower."
Let's Practice RAFT
Assignment #2: Build Your RAFT Prompt (8 minutes)
- Pick a real work scenario you face this week
- Build a RAFT prompt using the framework
- Test it in ChatGPT and refine
- Be ready to share one insight you discovered
Scenario Ideas:
Stakeholder update email
Opposition research summary
Social media content calendar
Congressional testimony talking points
RAFT Debrief: What Did You Learn?
🎯
More Specific = Better Output
The framework forced you to think clearly about what you actually wanted
⚡
Faster Iterations
Good prompts get you 80% there on the first try instead of multiple attempts
🔧
Easy to Adjust
Changing one element (tone, format) gives you completely different results
"You just leveled up your AI conversation skills."
ChatGPT's Super Powers
Projects vs Custom GPTs: When to Use What
Projects
What: Organized conversations with shared context and files
When: Ongoing campaigns, research topics, client work
Best for: Brain-dumping information, iterative development
Custom GPTs
What: Specialized AI assistants with specific instructions
When: Repeatable workflows, standardized tasks
Best for: Consistent outputs, team tools, specific roles
"Choose Projects for context, GPTs for consistency."
Projects: The GUIDE Framework
Building Knowledge Bases That Get Smarter
G
Goal
What knowledge to capture?
U
Users
Who accesses this context?
I
Information
Files, context, examples
D
Development
Iterate based on results
E
Evaluation
Test and refine regularly
Projects Pro Tip: Personal vs. Shared
Personal for sensitive client work, Shared for team campaigns and ongoing initiatives
"Projects get smarter the more you feed them."
Custom GPTs: The BUILD Framework
Your Checklist for Effective GPT Creation
B
Brief
Clear, concise purpose
U
Use Cases
Specific scenarios
I
Instructions
Detailed behavioral rules
L
Language
Tone, style, format
D
Data
Files, examples, limits
"BUILD once, use everywhere."
Step-by-Step GPT Creation
In ChatGPT Teams:
1. Click "Explore GPTs" → "Create"
2. Name your GPT clearly
3. Write detailed instructions using BUILD
4. Upload knowledge files if needed
5. Test with real scenarios
Pro Tips:
Start simple, iterate based on results
Include examples of good/bad outputs
Be specific about formatting
Set clear boundaries and limitations
Share with team for feedback
Hands-On: Build Your Team's GPT
Assignment #3: **Create** Using BUILD Framework (10 minutes)
- Choose a repetitive team task
- Apply the BUILD framework to plan your GPT
- Start building it in ChatGPT Teams
- Test with one real example
- Be ready to share what worked/didn't work
Task Ideas:
Weekly media monitoring summaries
Coalition partner update emails
Legislative bill analysis
Social media content planning
Share Your GPT Experience
💡
What Problem Did You Tackle?
Share the repetitive task or workflow you chose
⚙️
How Did BUILD Help?
Which framework elements were most useful?
🔧
What Needs Refinement?
What would you change in your next iteration?
"The best GPTs evolve through testing and feedback."
Continue to Page 3: Ethics & Quality →
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